The Perfume of Love



(Deliveries to UK mainland addresses only)


CHOSEN, The Perfume of Love, is the first luxury fragrance by CHOSEN PARFUMS.

Kathy Deayton of CHOSEN PARFUMS, grew up on the beautiful English Riviera with a passion for perfume and as a little girl had the vision of one day launching her own fragrance. She boldly followed her dream not only having the inspiration to create a beautiful fragrance but wanted to give back and create a “product with a purpose” to help suffering people, whoever and wherever they are, and animals hence, overcoming many obstacles, the perfume CHOSEN was created.

Inspiration for the Perfume:

All the special ingredients were extensively chosen for their exotic fragrances including Tiare flower, a sub-sort of gardenia, its Latin name Tiare Mahoi. Tiare is a national symbol of Tahiti, often celebrated as the flower of affection, having delicate snow-white petals that stand for the language of love, hence being CHOSEN, The Perfume of Love, as we all want to be loved and CHOSEN.


Every time you purchase a bottle of CHOSEN perfume or related products from this website, you will not only have a beautiful fragrance in a designer bejewelled bottle to enjoy but you will have the knowledge that you have helped to stop the suffering of people and animals across the world. We donate at least 10% of the profit to charitable causes. We thank you for your support.

Help for Heroes
Mercy Ships
Operation Smile
British Red Cross
Salvation Army
Cancer Research UK
Mind (NAMH)
Alzheimer's Research UK

Special thanks to the legend that is Pierre Dinand for his belief in me and my vision and for designing the CHOSEN perfume bottle CHOSEN 50ML EAU DE PARFUM


CHOSEN is an intoxicating Floriental accord, Warm and Sweet with enticing notes of Mandarin, Star Anise, Tiare Flower, Vanilla, Precious Woods, Amber and Musk, very long lasting.

Top Notes: Mandarin , Star Anise
Heart Notes: Tiare Flower, Vanilla
Base Notes: Sandalwood, Amber, Musks

Limited Edition Designer Bejewelled Bottle.
Fragrance suitable for Day and Evening