CHOSEN is a small family run business, passionate about affordable luxury goods. We create exceptional fragrances for body and home. We started with our first luxury CHOSEN Eau de Parfum niche fragrance released in March, 2017 by our CHOSEN PARFUMS brand.

We have since incorporated our range of home fragrances which includes our luxury soy candles and reed diffusers, also a range of costume jewellery, rhinestone T-shirts and hoods under and CHOSEN LONDON brand. We also stock accessories to complement our brands.

Our body and home fragrances are designed and produced in the UK by our Artisan partners and lovingly made for our brands. Behind each unique product lies an uncompromising commitment to quality and a desire to deliver luxury products at affordable prices which elevate your experience through the olfactory senses, whilst feeling great wearing our apparel, jewellery and perfume.

By supporting our CHOSEN brands you help us support our chosen generation charities. We donate at least 10% of our profits to good charitable causes annually.

We hope you love our CHOSEN products as much as we do. Many are called but few are CHOSEN.

We are committed to using recyclable packaging where possible.

As a small business heavily impacted by the recent economic climate, CHOSEN is alive because of people like you; we are forever grateful and thank you for your support.

CHOSEN ® is a registered Trade Mark
CHOSEN PARFUMS™ is a Trade Mark
CHOSEN LONDON™ is a Trade Mark

CHOSEN LTD is registered in England and Wales under company number 06254395. CHOSEN LONDON AND CHOSEN PARFUMS are subsidiaries of CHOSEN LTD. Our registered office address is: Third Floor, 207 Regent Street, London, W1B 3HH. (no returns to this address).